Blogging's a hard thing do give advice on. There's so many different reasons blogs are started, so many different things that are written about and a really large array of possibilities for content. But if I were to give three pieces of advice that I found to be really helpful but are still as universal as possible, they'd be this.
- Spend every moment you can visiting and commenting on other blogs. At least at the beginning, those people will be your blog's biggest source of traffic. They can also provide ongoing content. I once had a joint blog post with Cherdo at Cherdo on the Flipside where I answered questions about Australia that were posed by her school students. But it's VERY important that this interaction is genuine. It's no fun to go to a new blog and say "Nice post!" before leaving a link back to your blog. If you do that, I hope your blog withers into obscurity.
If you get that part right, it's a great way to make new friends. When I went to Canberra last year, I met up with someone who until then I'd only known online and she took me to Questacon. We had a great day.
- Links. Links everywhere. Search engines like web pages that are linked back to more than others. If you place links in your comments when you comment on someone else's blog post, that's an extra point. If it's a blogger you've never met before, there's a chance they'll follow the link and you'll get a new regular reader. just make sure that that's not the sole purpose of your commenting on others' blogs. That would be disingenuous. You're aiming to make a new friend, not gain a new hit.
Within your own blog, post links to old posts as often as you can (as demonstrated in point one) to help get more use out of content that would otherwise fade into obscurity as you pump out more.
- Pictures will increase the interest level of of your post a thousand times, but if you can make your own pictures, that will also give your blog its own distinctive style that that will set it apart from all the others. Cherdo is great at that, as well as Bryan & Brandon from A Beer from the Shower.
We come up with a new question each month, so if you'd like to join in next month, join the list below. We'll email you during the month with the next question. It's a lot of fun.